Senior Content Creator

Passionate about maternal wellness and ready to make a difference?

You might be exactly who we’re looking for.

Mother Natal is searching for a Senior Social Media Content Creator with a knack for storytelling and a drive to support mums-to-be with the best in wellness and education. You’ll be part of a small, dynamic team committed to transforming the prenatal supplement market in Australia.

Who we're looking for:

This role is made for someone who is equally passionate about marketing and design. This role primarily focuses on social media, both paid social ads and organic across all channels. This role is a combination of strategy & execution. As such, we're looking for someone who is full of ideas and can execute from start to finish. Someone who is highly adept at all things social media but also finds tremendous satisfaction in bringing ideas to life. Someone who is excited to try to things, learn from mistakes and is committed to honing their craft. Our ideal candidate will likely have a camera roll full of ad inspiration and a mental archive of the concepts they'd like to create. You’ll need to be to handy with an iPhone (or DSLR) and comfortable creating photo & video content from scratch.

The Role:

You’ll be responsible for:

  • Driving Mother Natal’s brand story across all social media channels. You’ll create content that resonates with our community of mums, aligning with our mission to be an educational, supportive, and trusted presence.
  • Managing and executing our content calendar. You’ll produce engaging posts and collaborate with our in-house designer and copywriter to develop campaigns around product launches, educational content, and wellness tips.
  • Crafting short-form video content to inspire and educate our audience on platforms like Instagram, TikTok, and YouTube. Think how-to’s, tips on maternal health, and behind-the-scenes content with our experts.
  • Building relationships with brand-aligned influencers and content creators who share our passion for wellness and maternal health.
  • Monitoring and engaging with our community to foster a positive, supportive online space for mothers and mothers-to-be.
  • Analyzing the impact of content to refine and improve strategies based on engagement and feedback.

We’re Looking For:

  • A natural storyteller with a minimum of 2 years of experience in social media management, content creation, or digital marketing, preferably within the wellness, health, or lifestyle sector.
  • A video-savvy content creator who’s comfortable shooting and editing videos that reflect our brand’s approachable, empathetic tone. (Experience with CapCut, Adobe Premiere, or similar is a plus!)
  • Social media expertise across key platforms, with a particular focus on Instagram, TikTok, and YouTube. You know how to create content tailored to each channel and love staying on top of trends.
  • An empathetic communicator who understands the needs, hopes, and worries of our customer personas. You’re excited to champion maternal health with integrity and respect for TGA guidelines​​​.
  • Data-driven and curious about what resonates with our audience. You’re comfortable analyzing metrics and adapting your approach to improve engagement and reach.
  • A genuine passion for wellness and maternal health. You believe in the power of knowledge and support to transform the journey of motherhood.

What You’ll Love About Working With Us:

  • Flexibility to work remotely, with an option to come into our Gold Coast office when needed. We believe in supporting a work-life balance, so you can thrive personally and professionally.
  • Growth opportunities within a small, passionate team. You’ll have the chance to make a big impact on a fast-growing brand and develop your skillset along the way.
  • Wellness perks and benefits. You’ll receive discounts on all Mother Natal products, ensuring you and your family can enjoy the same best-in-class wellness support we offer to our customers.
  • A mission-driven culture. Our team is dedicated to making a difference in maternal health. Join us, and be part of a brand that’s as committed to nurturing its team as it is its customers.

Apply via email with a cover letter and resume in a single PDF document.