Our Story
Our Story
How It All Began
In 2021, three families, with 7 kids between them, decided to co-found Mother Natal in the hope of making a positive impact on the pregnancy and motherhood journey of others.
“We’ve experienced the highs, the struggles, and the indescribable joy of bringing our own babies into this world. It’s from those experiences, and the clarity that comes with hindsight, that we knew we had to help other women on their journey.”
Lorien, Zoe & Elise
Founding Mothers
Zoe DaemarMy two childbirth experiences were vastly different. With my first, I felt unprepared, uneducated, and scared. My second experience I felt empowered, strong, and in control. It was the healing birth I had always hoped for.
Co-Founder & Community Manager
Lorien WelchI've never felt so vulnerable yet at the same time so powerful, than during the births of my three babies. Bringing a new life into the world is a profound and transformative experience and one that I am so grateful for.
Co-founder & Content Director
Elise WelchBecoming a mother took longer due to fertility challenges. Disappointed my first birth didn't go as planned, understanding my options led to a positive second birth—an unforgettable journey of highs and lows.
Co-Founder & Partnerships Manager
Kim KushnerWith endometriosis and fears of infertility, our journey was challenging. Yet, I conceived naturally three times. Each pregnancy was tough, but holding my healthy boys now makes every struggle worthwhile.
Naturopath & Clinical Nutritionist
Our Why?
After seven kids, the questions were clear:
- Why was navigating pregnancy and early motherhood so overwhelming?
- Why was invaluable birth and motherhood wisdom so hard to find?
- Why were alternative birthing classes only available to those with the luxury of money and access?
From these questions, the Mother Natal mission was born. We set out to break down barriers and ensure that every woman has access to the tools, knowledge, and support she needs—regardless of her background or circumstances.
Rewriting The Narrative
At Mother Natal, we’ve heard the stories: the feelings of overwhelm, lack of clear information, and the sheer exhaustion that mothers often face during pregnancy, birth, and early motherhood. Time and time again, these struggles resonate.
The reality is stark—one in three women in Australia experience trauma during childbirth, and the rates of postpartum depression continue to rise. This is why we get out of bed every morning¹.
Support, Educate, Empower
Our mission is simple: to empower mothers with evidence-based products and expert knowledge at every step of their journey.
Whether you’re navigating preconception, pregnancy, or early motherhood, our products are designed with your needs in mind.
"We founded Mother Natal to make meaningful change and to ensure that no woman faces motherhood without the support she deserves. Every mother’s story is unique. While we can’t write that story for you, we’re here to support and nurture you so that it’s a story you’ll cherish.”
Lorien, Zoe & Elise
Founding Mothers
Meet The Team
Jason Daemar
Dad of 2
Founder
+ Marketing Director
Zoe Daemar
Mum of 2
Founder
+ Community Manager
Tom Welch
Dad of 2
Founder
+ Chief Finance Officer
Elise Welch
Mum of 2
Founder
+ Partner Engagement
Lorien Welch
Mum of 3
Founder
+ Content Director
Kim Kushner
Mum of 3
Naturopath & Clinical Nutritionist
What’s Next?
What’s Next?
Today, we’ve launched our flagship product, Complete Support, the most comprehensive supplement designed to nourish both mother and baby.
But this is just the beginning. With self-funded resources, we’re expanding our product range and building a robust educational platform.
Our upcoming projects include:
An online clinic offering access to experts in prenatal, antenatal and postpartum care.-
Educational resources tailored to every stage of the motherhood journey—from conception through early motherhood.
Our upcoming projects include:
¹ Source: Alysha-leigh Fameli, Daniel S.J. Costa, Rebecca Coddington, David J. Hawes. Assessment of childbirth-related post traumatic stress disorder in Australian mothers: Psychometric properties of the City Birth Trauma Scale. Journal of Affective Disorders, Volume 324, 2023, Pages 559-565, ISSN 0165-0327. Retrieved from https://doi.org/10.1016/j.jad.2022.12.123.