Our Story
Our Story
What Brought Us Here
Mother Natal is an Australian maternal health company, built by four families who know this space from the inside.
Between us, we have brought ten children into the world, built businesses in this category, spent years in clinical practice, and watched first-hand as women navigate one of the most significant journeys of their lives without the support it deserves. We know what this journey feels like. And we know what better looks like.
The maternal health category does not need another prenatal vitamin with a beautiful label. It needs something built from genuine clinical depth, supported by real education, and connected to practitioners who can guide women through it properly.
That is what we are building.
“We’ve experienced the highs, the struggles, and the indescribable joy of bringing our own babies into this world. It’s from those experiences, and the clarity that comes with hindsight, that we knew we wanted to help other women on their journey.”
Ema, Lorien, Zoe & Elise
Founding Mothers
What We Have Built
Mother Natal operates across three connected pillars. These three pillars are designed to work together. The woman who understands what she is taking, why she is taking it, and has a practitioner she trusts to guide her, is the woman who feels most supported through this journey.
Our prenatal supplement range is formulated to practitioner-grade standards, TGA-listed, and built around what the evidence says about what women need before, during, and after pregnancy. Alongside our flagship prenatal range, we provide a growing suite of pregnancy and postpartum body care and wellness products.
We produce structured, clinically grounded education for women at every stage of the maternal journey. From on-demand courses to guided companions, our education resources are authored by Ema Taylor, naturopath & clinical nutritionist, and designed to give women the knowledge that supports confident, informed decision-making throughout preconception, pregnancy, and early motherhood.
Our Preferred Practitioners Network connects women with naturopaths, nutritionists, and allied health practitioners who share our clinical standards. It also gives practitioners a trusted resource to recommend with confidence.
Meet The Team
Jason Daemar
Dad of 2
Co-founder
+ Marketing Director
Zoe Daemar
Mum of 2
Co-founder
+ Community Manager
Tom Welch
Dad of 2
Co-founder
+ Chief Finance Officer
Elise Welch
Mum of 2
Co-founder
+ Partner Engagement
Lorien Welch
Mum of 3
Co-founder
+ Content Director
Ema Taylor
Mum of 2
Co-founder, Naturopath, Clinical Nutritionist & Fertility Educator
The Experts Behind Mother Natal
Ema Taylor, Co-founder
Ema is a practicing naturopath, clinical nutritionist, and certified fertility awareness educator with over a decade of experience in reproductive healthcare and fertility.
She has helped thousands of women navigate preconception, pregnancy, and postpartum with a holistic, evidence-based approach.
As a mother of two young children, Ema deeply understands the challenges and joys of motherhood. That’s why she co-founded Mother Natal—to provide women with the highest-quality nutrition, health, and wellbeing products, expert knowledge, and real support at every stage of their journey.
With deep clinical expertise and a passion for redefining maternal health, Ema is committed to helping you feel confident in the choices you make for yourself and your baby.
Our Values
Every ingredient, every claim, every piece of content we publish has to earn its place. We will not put our name on something we do not believe in.
We tell women exactly what is in our products and why. No mystery blends, no marketing language standing in for real answers.
Women come to us wanting to understand, not just to be told what to do. We take that seriously, and we build everything with that in mind.
We believe every woman deserves access to the best, regardless of her budget. Our products are formulated to practitioner-grade standards. We keep the price honest on purpose.
Between us, we have brought ten children into the world. We are not building this for a market. We are building it for women like us and for our children.
"We founded Mother Natal to make meaningful change and to ensure that no woman faces motherhood without the support she deserves. Every mother’s story is unique. While we can’t write that story for you, we’re here to support and nurture you so that it’s a story you’ll cherish.”
Where We Are Today
Where We Are Today
¹ Source: Alysha-leigh Fameli, Daniel S.J. Costa, Rebecca Coddington, David J. Hawes. Assessment of childbirth-related post traumatic stress disorder in Australian mothers: Psychometric properties of the City Birth Trauma Scale. Journal of Affective Disorders, Volume 324, 2023, Pages 559-565, ISSN 0165-0327. Retrieved from https://doi.org/10.1016/j.jad.2022.12.123.