AS SEEN IN
Something to Hold,
When Everything’s Changing
Skip the endless Googling and heavy books.
This 38‑card set gives you exactly what you need, when you need it: clear guidance, practical support, and a moment to feel steady each week.
Each week, grab your card for:
- A photo‑ready milestone on the front
- In‑depth insights into your baby’s development and the changes happening in your body
- Access to the full week‑by‑week pregnancy guide with expert tips and support
One card, one week at a time. Keeping you focused, calm, and connected to your pregnancy without overwhelm.
Every card focuses on one key symptom that often peaks that week.
No endless lists. No panic‑fuelled Googling.
Just: here’s what’s common, and here’s what helps.
Relief, reassurance, and practical tips you can actually use.
Scan the QR code to access a short weekly video from our naturopath.
You’ll learn why you’re feeling what you’re feeling, and exactly what to try next.
Clear. Practical. No conflicting advice.
These cards are designed for real life, not just Instagram.
They sit beautifully on your bedside, your counter, or in your bump photos and by the end, you’ll have a complete keepsake of your pregnancy journey.


See What’s Inside Every Card

Visualise Baby’s Growth
Each card includes a relatable size comparison to help you picture your baby’s development in a way that’s simple and sweet.
Understand Your Week
Quick insights into your baby’s development and how your body is changing.
Support at Your Fingertips
Scan the QR code on each card to access support curated by clinical nutritionist and naturopath, Ema Taylor.
Frequently Asked Questions
You’ll receive 38 beautifully printed milestone cards, one for every week of pregnancy from Week 4 to Week 42.
Each card includes a weekly baby size comparison, insights into what’s happening in your body, guidance on one key symptom, and a QR code linking to a short expert-led video from our naturopath, Ema Taylor.
Simply scan the QR code on the back of each card with your phone’s camera. It will take you to a short video where Ema talks you through that week’s most common symptom, what it means and how to ease it with practical, natural support.
You can start as early as Week 4 of pregnancy or whenever you find out you're expecting. The earlier you begin, the more support you’ll get along the way, but they’re helpful at any stage.
Yes. These cards are ideal for first-time mums who want week-by-week clarity and support without the overwhelm. Everything is explained simply, gently, and with care, no prior knowledge needed.
Absolutely. Whether your friend is newly pregnant or already a few months along, this set makes a thoughtful, supportive gift that she can use every week throughout her journey.
Yes. Every video is created and reviewed by a qualified naturopath and clinical nutritionist. All guidance is tailored to your stage of pregnancy and grounded in safety, evidence, and care.
No. The cards and weekly videos are designed to be complete on their own. Some videos may mention supportive options like teas, herbs, or supplements but these are just recommendations, not requirements. You’ll still get plenty of practical, food-first strategies each week, even if you don’t buy a thing.