Our Story
Our Story
It started with Mister Jones
Our story within the health space begins close to a decade ago when founders Jason and Zoe Daemar created their successful women's health brand, Mister Jones. It wasn’t until embarking on their own parenthood journey, however, that the overwhelm of conflicting information and underwhelm of conventional birthing guidance sunk in.
Our Why?
Two kids later, the questions were clear; why were things like alternative birthing classes only reserved for those with the luxury of money and access?; why was less commonplace birth and motherhood wisdom so hard to find?; why was the journey of pregnancy and early motherhood so hard to navigate? It was from these questions that the Mother Natal mission was born.
Our Mission
It’s our mission to give all women access to the knowledge, the tools, the support and the nutrition they deserve. We have a way to go, but it starts with small steps toward making pregnancy and early motherhood education more accessible, and premium nutrition simple.
Meet the founding families
We’re mums and dads, naturopaths, and advocates, passionate about making the journey of fertility, pregnancy, and motherhood a healthy, and happy one.
How we’re giving back
We’re committed to supporting women from every walk of life on their journey through pregnancy and motherhood. We’re committed to treading lightly and contributing to a healthier planet for our future generations. Mother Natal is a proud partner with a range of social and environmental change initiatives as part of our dedication to giving back.
AS SEEN IN
Meet the team
Jason Daemar
Founder + CEO
Zoe Daemar
Founder + content manager
Tom Welch
Commercial, Finance & Accounting Director
Elise Welch
Community & Partner Engagement
Mathias Manicaros
Product Developer
What’s next?
What’s next?
With our flagship product, the Prenatal, launched we’re only just getting started. We have lots of exciting projects on the horizon including the debut of the educational arm of our brand along with a host of tools and resources to support every stage of preconception, pregnancy and early motherhood.
ALL PRODUCTS
Shop the Mother Natal range
Explore Australia's most comprehensive pregnancy supplement for conception, pregnancy, and breastfeeding.
Hydration Support + Collagen | Cucumber & Lime is coming soon
Estimated available date
Mid 2025
Hydration Support + Collagen | Apple & Blackcurrant is coming soon
Estimated available date
Mid 2025
Hydration Support + Collagen | Lemon, Ginger & Honey is coming soon
Estimated available date
Mid 2025
Hydration Support + Collagen | Strawberry & Kiwifruit is coming soon
Estimated available date
Mid 2025
Hydration Support + Collagen | Tropical is coming soon
Estimated available date
Mid 2025